AI-Amplified Messaging

Challenge

A firmwide transformation document was rejected by executive leadership. The reason wasn’t the intent of the document, but the tone didn’t align with the firm’s phrasing and language. A department leader asked for my help.

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AI Partnership

First, I needed how to serve the VIPs more deeply. This is different then thinking about the "audience" as that can be very vague and broad.

I uploaded content created by the General Partners who needed to approve the document and asked Microsoft Copilot to build a persona. This persona captured their learning style, values, and communication preferences. Now I had a customer and knew how to better serve them.
 

Next, I used Copilot as a tone coach. I uploaded speeches from our managing partner and asked AI to absorb the tone, language, metaphors, and specific phrases. Then I had AI compare the original document against both the GP persona and the managing partner's style, highlighting every opportunity to adjust phrasing.

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For every suggested change, I requested at least three options with reasoning for each. This gave me choices, not commands. I reviewed each recommendation and decided how to incorporate the phrasing while protecting the original intent.

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This took time. The multipage document had recommendations for almost every line. But I maintained complete control over the intent while letting AI handle the linguistic heavy lifting.

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Result

The revised document was immediately approved by the same executive who rejected it. The department leader who asked for help was thrilled that I didn’t change any of her intent. The teams using the new document found it helpful.

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This document is now spreading across the organization and becoming a cornerstone of the transformation.​